Interviews

Historic Royal Palaces: An interview with Lesley Terrell

“I see groups as a growth market, our numbers have grown to account for 33% of all visitors”

“Groups are very important to Longleat, and account for 10% of our one-million visitors.”

“There’s no such thing as an average group or group product”

“The most important thing I have learnt over the years is that it’s all about relationships”

“One or two-night breaks used to predominate but we now see more four-night stays”

“Groups are an absolutely vital part of what we do.”

“Coaches and groups are an integral part of Southport's economy.”

“£160 million is being invested across the organisation.”

“Groups are really important and account for about 15% of our audience.”

“Groups now make up 10% of the annual four million people we carry on board our 17 vessels.”

“In 3½ years I’ve seen an increase in requests for guided tours.”