Group Travel Business Forum

The Network for Group Travel Professionals

Friday 1st June 2018 — The Park Plaza Riverbank Hotel, London

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Summer seminar: Developing innovative products for groups

This year’s summer GTBF seminar will take place during the afternoon of Friday 1st June, prior to that evening’s UK Group Travel Awards, at the Park Plaza Riverbank Hotel, London.

The theme – Developing innovative products for groups’ – will explore both new and existing visitor attractions, and activity providers who are innovating to address the changing marketplace and appetite of group travel organisers.

The seminar will look at lessons being learned from the £40m Discover England Fund in terms of new visitor propositions; better connected travel and new business partnership opportunities; and new ways to enjoy and explore remoter and nature-rich destinations both in the UK and abroad. Plus some quirky offers from ground-breaking operators including one that sees mileage in freeing customers from their mobile phones for a few days, and another who specialises in enriching enjoyment of gardens.

Speakers will include:

  • Jenny Beard, chair of the Herefordshire sustainable food and tourism partnership
  • Melissa Hackney, Group Sales and Marketing Manager for Royal Horticultural Society
  • Glen Thomas Head of Group Sales for Travelsphere, Just You and G Adventures (UK).
  • Florence Wallace, Travel Trade and PR Manager for Visit Wiltshire
  • Paul Beaumont, Group Executive Director for Greatdays Travel Group
Jenny Beard
Jenny Beard
Melissa Hackney
Melissa Hackney
Glen Thomas
Glen Thomas
Florence Wallace
Florence Wallace
Paul Beaumont
Paul Beaumont
Peter Stonham
Peter Stonham

Our very own Peter Stonham (Director, Landor Travel Publications) will be chairing the panel, where you'll have the opportunity to direct your questions to any of our speakers.

Event Programme

2:00 PM – Intro

Peter Stonham (Editorial Director, Landor Travel Publications)

2:15 PM – Planting the seed of group exploration

Melissa Hackney (RHS)

2:30 PM – Applying creativity in specialist tour operator niches

Paul Beaumont (Greatdays)

2:45 PM – New paths of product opportunity for a county DMO – the Great West Way project

Flo Wallace (Visit Wiltshire)

3:00 PM – Break


3:15 PM – Sustainable themes within rural destination marketing – creating a better footfall

Jenny Beard (Herefordshire Sustainability in Food and Tourism Development Project)

3:30 PM – Innovative ways to look at new group definitions within a well-established brand

Glen Thomas (Travelsphere, Just You, G Adventures)

3:45 PM – Groups the hospitality perspective

Angela Morecroft (Yarn Market Hotel)

4:00 PM – Break


4:15 PM – Panel

4:45 PM – Summing up

5:00 PM – Finish

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Personal Details

Organisation Details

Future Correspondence

Event Details

The seminar will run from 2.00pm to 5.00pm on Friday 1st June 2018, at The Park Plaza Riverbank Hotel, London.

The seminar is open to all industry professionals, and is free to current subscribing members of the GTBF. New subscribers may join for this year at £100 (+ VAT) and attend this and other GTBF seminars for free.

Ticket Prices

  • Seminar Ticket (£45 + VAT)
    This ticket entitles you to the full seminar programme, including refreshments and networking session.
  • GTA Attendee (£25 + VAT)
    This ticket is a reduced price, exclusively for attendees of the Group Travel Awards, and entitles you to the full seminar programme.
  • GTBF Annual Pass (£100 + VAT)
    This pass will qualify you as a GTBF member, which encompasses this seminar and all future GTBF events for the proceeding 12-months.


To book a place at the seminar please use our online booking form or contact our Project Development Officer Callum Sulsh.

Email Callum Sulsh

079 3466 1307

Package Travel Regulations

BEIS have just sent out the attached Draft Guidance for the Package Travel Regulations for Tourism Alliance members to comment on.

As an Alliance member itself, GTBF is pleased to provide this for comment amongst the GTBF community.

If anyone has views it would be appropriate for you to communicate them directly to Kurt Janson, Tourism Alliance Director.

He is particularly interested to know if you have any queries, need further clarification as to how the regulations will impact your business, or have suggestions as to how the guidance could be amended to support businesses in our sector.

Unfortunately, the turn-around on this is very short, so Kurt needs your comments by the end of play on 4th June.

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Group Travel Business Forum

The Park Plaza Riverbank Hotel

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