Silver Travel Training

Silver Travel Advisor, the travel review, information and advice website aimed at travellers aged over 50, is partnering with b2me Tourism Marketing to offer a bespoke training programme for all levels of tourism staff to ensure that they understand and can cater for the wants and needs of the ‘silver’ market.

The training is designed to increase understanding and insights into how to develop marketing, internal processes and engagement for older visitors at tourism venues around the UK. Tourism suppliers will also be encouraged to improve the quality of their facilities and service for ‘silver’ customers and, once recommendations have been implemented, Silver Travel Advisor will award a Certificate of Excellence. For further information email