On The Tourism Agenda
- The Mayor of London, Sadiq Khan, and the Mayor of Paris, Anne Hidalgo have announced a new business and tourism collaboration to attract international visitors to both cities and help companies based in London and Paris to expand into new international markets. The Paris-London Business Welcome Programme will encourage and facilitate the flow of trade and investment between the two cities. This relationship is the result of a wish to have a constructive alliance rather than a competitive one and has developed since the EU referendum to facilitate the joint domiciliation of companies in London and Paris, to ensure that entrepreneurs are able to develop their business in both markets.
- The British Guild of Tourist Guides, representing some 1800 Blue Badge and Green Badge registered tourist guides, has welcomed the recent ruling by the Advertising Standards Authority (ASA) to ban the misleading use of the word ‘FREE’ by companies offering guided walks in major tourist cities in England, Scotland and Wales. The ASA ruling rates to the recent increase in the number of operators advertising ‘free’ tours and then pressurising customers to tip the guide at the end of the tour. This money is then used to repay the marketing or website operator. For more information www.asa.org.uk/advice-online/free-walking-tours.html
- The Department of Culture, Media and Sport is keen for the tourism industry to develop a deal under the Government’s new Industrial Strategy. Industry deals are aimed at providing sectors with the best possible policy environment in order for them to be able to provide growth for the UK economy post-brexit. The Tourism Alliance’s Tourism after Brexit Policy Agenda document, launched at the Parliamentary Reception in March was designed to feed into and inform the process of developing a Tourism Deal. The deal will focus on four key areas including skills related issues, connecting incoming visitors to destinations, digital developments for the future and regulation such as taxation. Anthony Pickles, the new Head of Tourism Affairs at VisitBritain is co-ordinating the work on developing the deal and is putting together working groups for each of these four key areas, and if you wish to know more email Antony at Anthony.Pickles@visitbritain.org
- Visit Kent is developing new funding bids to build on the project, ‘Gardens and Gourmet’, which received funding from the Discover England Fund. The applications for Rounds two and Three are ‘Colours and Flavours’ – to take in the best country gardens and authentic English food and dining – whilst ‘Culture Coasting’, will allow visitors to explore art trails and galleries whilst geocaching along the South East coastline.