Campaign and Publications

Tourism for Jobs and Growth – A Manifesto

Published on 16th December 2015, the EU Tourism Jobs and Growth Manifesto seeks to raise awareness of the value of tourism and identify policy priorities. The manifesto represents the views of a wide group of industry stakeholders in Europe. Covering topics from competitiveness and digitalisation to infrastructure and sustainability, it has been warmly received by MEPs and the Commission, and welcomed by the European Tourism Association (ETOA) – who contributed to the document’s development and is one of the original signatories. According to Tom Jenkins, ETOA’s CEO, the fact that the manifesto was necessary demonstrates the need for action. He adds, ‘Unless we address the EU’s competitiveness as a destination and as a place to do business, the prospects for tourism’s success will reduce.’ Read the manifesto at

York’s International Tourism Drive

Make it York is taking part in a new drive led by VisitEngland, working closely with VisitBritain and funded by the Northern Tourism Growth Fund, to increase overseas tourism to the region. Amongst activities Make it York has already been involved in is the Destination Britain China event in November in Beijing. During the event, Marketing Manager Michelle Brown had the chance to meet 100 tour operators from mainland China and Hong Kong to convince them to include York in their 2017 programmes. York was also represented at a ‘Super MarketPlace’ event in Harrogate in December. Sixty tourism suppliers from the region promoted their venues and attractions to sixty UKinbound travel buyers, who don’t currently feature the North on their websites or in their itineraries. From now until March, Make It York will be marketing the city and its surroundings to international travel and tourism buyers from the United States, China, Germany, the Netherlands, Australia and New Zealand. York businesses partnering with Make It York on this new international campaign include York Minster, York Designer Outlet, the National Railway Museum, Castle Howard, JORVIK, York’s Chocolate Story and the Grand Hotel & Spa.