2017 Seminar

ENHANCING THE EXPERIENCE

Developing Tourism with New Technology

A seminar at the London Stadium, QEII Olympic Park, Friday 24th February 2017

This event will provide the opportunity for tourism, destination and attraction professionals to explore new directions in defining and delivering their visitor experience and targeting niche audiences and their needs in new ways.

It provides a fantastic opportunity for tourism professionals to both discuss the issues, see and enjoy a cutting edge digital discovery visit experience at the London Stadium, and meet up with technology innovators and experts working with the rapidly emerging new techniques available to engage and excite visitors. There will be a unique opportunity to relate this new world of digital innovation to establish concepts of themed visitor experiences, quality interpretation and guiding, and multi-media information and entertainment concepts increasingly being deployed in the leisure sector.

On the following day, the GO Travel Show will be taking place at the same venue, providing a unique showcase for tourism destinations and all seminar delegates  are invited to attend.

Seminar Programme – Friday 24th February

Pre event digital technology enhanced tours of the London Stadium (1 hour) at 11 and 12 am, followed by lunch (TBC.)

1pm Introduction and Welcome
Peter Stonham Chairman, Landor Travel Publications

Tailoring the Tourism Offer for a Changing Market

  • Providing different themes for different clients
  • Bringing places to life by unlocking information
  • Tapping into technological innovation

SESSION 1 –TELLING STORIES TO ENRICH THE EXPERIENCE

Chair: Peter Stonham

1.20pm The Art of 21st Century Guides
Ian Kirby Talk Tourism

1.40pm Unlocking the Secret Life of Buildings: Behind the Blue Plaques
Doug Eaton

2pm Bringing Places to Life – Apps, Virtual Reality and Smart Links – Harnessing the Latest Technologies
Speaker from Imagineear

SESSION 2 –MATCHING ORIGINAL OPPORTUNITIES TO AN AUDIENCE

Chair: Paull Tickner

Speakers: Liz Hill Rural Concierge Herefordshire
Kim Hart Coordinator for the British Arts Festival Association
TBC Visit England  Year of Literary Heroes 2017
3 x 20 minutes from each presenter with 5 minutes for Q and A

CONTENT TO FOCUS ON

Individuality Why Herefordshire? Why BAFA? Why Literary Heroes? What do they have to offer that makes them worth serious consideration?

Inspiration What is the right ‘portal’ approach for presenting these product opportunities and what would inspire a travel planner to add them to their travel plans?

Imaginative Interpretation Examples of what can be offered to enhance the value of the overall experience.

3.45pm-4pm Tea Break

SESSION 3 –HOW CAN WE WORK WITH THE BEST OF NEW TECHNOLOGY

4pm Getting People Interested and Helping Them Enjoy Their Travels More: An Overview of Innovative Systems
Richard Ingram Director Ingserve

4.20pm Unlocking Data and Insightful Information in New Ways to Inform Users and Support Providers
Jonathan Raper Director Placr and Transport API

4.40pm Putting Destinations on the Map: Where are we Now?
Speaker from Open Street Map

5pm Placing Awareness Knowledge into the Public Domain to Mutual Benefit
Speaker from Wikipedia

5.20pm Discussion

6.30pm-8pm Drinks and Networking Reception

HOW TO BOOK

General admission £65.00
Representatives of local tourism bodies and smaller attractions/destinations £35.00
Go Travel Show exhibitors and GTBF members Free

To book your place, please click here

Dinner arrangements and overnight hotel accommodation will be available at an attractive price for delegates. (Please enquire.)