Successfully Targeting Groups Now and in the Future – What’s the Secret?
The summer afternoon seminar of the Group Travel Business Forum will be held in London at the Park Plaza Riverbank Hotel to coincide with the Group Travel Awards that take place there that evening.
The theme of the seminar will focus on how to target groups, looking at best practice both from past experience and whether this needs to be tweaked for the future, to meet changing buyer expectations.
Industry Experts will pass on invaluable knowledge around one of the hottest topics in the market: Successfully Targeting Groups Now and In the Future: What’s the Secret?
The afternoon’s speakers and panelists include Simon Warwick, Chairman and Co-owner of Groups Direct, Liz Hill from Rural Concierge, Claire Leroux, Director at Worldwide Attractions, Geoff Holt Sales Manager from IOW Tours and Val Baynton, Contributing Editor of GTO magazine.
They will consider what differences in approach may be required for group customers as opposed to individual clients and how to evaluate opportunities, and how best to build a groups offer, as well as how to ensure the best systems are in place to deliver it within a supplier’s organisation. There will also be insights into how GTOs make decisions on where to visit, and other emerging new buying patterns and interests. The afternoon will include a tea and networking break, and will conclude with a round up Panel Discussion.
Successfully Targeting Groups Now and in the Future
– What’s the Secret?
1.45pm – 2.15pm Registration and Tea
2.15pm Introduction and Welcome from Peter Stonham
With decades of experience, Peter is the Director of the Group Travel Business Forum but is also involved in a range of Travel and Tourism-related ventures, including his role as Publisher of GTO magazine.
2.25pm Setting the Scene: Groups and Individuals – What’s the Difference? Wheres the Opportunity? with Simon Warwick
Simon Warwick, Chairman and Co-Owner of Groups Direct, is one of the UK’s most respected groups sales Ticket Agents. He launched the multi-award winning company, Group Line in 1991, which then went on to be sold to ATG, and last year he won the award for Outstanding Contribution to Group Travel.
2.45pm Building a Groups Offer – Knowing the Things That Deliver for a Niche Experience? with Liz Hill
Known as ‘The Rural Concierge’, Liz has a wealth of knowledge about the Travel and Tourism industry, and there is virtually nothing she doesn’t know about how to get the best experience for groups from her local areas, Hertfordshire and surrounding places. Liz currently organises bespoke and scheduled trips for groups, arranging itineraries and overnight stays to meet a range of needs and budgets.
3.05pm A Personal Customer Service for Groups – Have You Got the Right System in Place to Deliver It? with Geoff Holt
Geoff Holt is Sales Manager for IOW Tours, which has been established for over 20 years, and works closely with Group Organisers across the UK, passing on his experience to help them plan holidays and events. He has been involved in the Hospitality Industry from a young age, and his adaptable approach means that he is a valuable resource for learning how to tailor your system to evolving customer needs.
3.25pm – 3.45pm Q&A 3.45pm – 4.05pm Tea break
4.20pm Group Organiser Decision-Making: Sharing Insights with Val Baynton
Val is Contributing Editor for GTO magazine and a regular writer of the Group Experience features and Organiser profiles.
4.25pm Round-up Panel Discussion with afternoon’s speakers and Claire Leroux, Founder and Joint Managing Director of Worldwide Attractions.
We hope that you will be able to join us in the afternoon for the seminar and for the prestigious awards that follow. The seminar is free to GTBF members but is open to all other industry professionals at a fee of £65+VAT. However, if you are also attending the awards, the fee is discounted to £45+VAT.
To register your interest please contact Sara Young on 01424 572082 or email firstname.lastname@example.org
or if you are ready to book now, please click here.