Making the most of local tourism opportunities
The last few years have seen major changes in how tourism is supported, promoted and managed at the local and regional level throughout the UK. With the disappearance of the previous regional tourism boards and development agencies, and cutbacks in the tourism role of local authorities, a gap has been left to be filled for promotion and support for local destinations.
How best to deliver visitor facilities and marketing in local towns and areas will be the subject of this summer meeting of the Forum, in partnership with the emerging new Business Improvement Districts and Local Economic Partnership agencies. It will take place on Friday 5th June at the Hilton Hotel on Park Lane in London, preceeding the Group Travel Awards that evening, from 1.30pm to 5.30pm.
We will hear from some of the pioneering local bodies and what they have achieved, the issues that need to be tackled, the benefits to be achieved by supporting the local visitor economy, how to get individual places to be recognised for their distinctiveness and individuality, and how group buyers choose the kinds of places they like to visit. There will also be contributions from the Tourism Alliance on how it would like the Government to support local tourism activity, and the new plans being developed to this end by VisitEngland.
A new generation of Destination Management Organisations has been emerging at a sub-regional level, with a varied range of organisational and participatory structures. Some are led by tourism enterprises getting together to mutual benefit, whereas others are emerging from newly established Local Economic Partnerships and Business Improvement Districts.
All these activities are potentially important for the group travel sector. Some of the new bodies are well on the case with regard to group travel, whereas others seem to hardly recognise its existence. Our afternoon seminar will provide an important opportunity to discuss this topic and help spread the word about achievements and ideas.
Local Tourism and the Visitor Economy:
Putting your Place on the Map
1.30pm – 2pm Registration
Chair: Kurt Janson, Policy Director, Tourism Alliance
2pm Introduction: partnering to present places as destinations
Peter Stonham, Editorial Director, Landor Travel Publications and Group Travel Business Forum
Giles Semper, The Means and Better Bankside BID
2.20pm Supporting local tourism development – a new framework from VisitEngland
Lyndsey Swift, Head of Partnerships, VisitEngland
2.35pm Getting it together locally – who can best hold the reins?
Alun Williams, Manager, Bournemouth Coastal BID
2.50pm Putting a place on the radar
Tom Evans, Local Economic Development Consultant and BID Manager for Welsh towns
3.05pm Help is at hand: Getting into the digital mobile information chain
Maxine Beuret and Dave Johnstone, Visitor App Developers
3.30pm – 4.00pm Tea break
Chair: Peter Stonham, Director, GTBF
4.00pm Can we learn from abroad? The German approach to regional and local destination marketing
Speaker from German University Tourism department (TBC)
4.15pm A group buyer’s view – what makes a visit worthwhile?
Colin Crosby, Groups Visit Organiser and Blue Badge Guide
4.30pm On being an ambassador for your home town
Roger Bailey, Coventry City Councillor, Blue Badge Tourist Guide and Civic Advocate
4.24pm Making the most of your assets: Themes and identities
Stephen Hallam, Melton Mowbray Pork Pie Shop and Tourism DMO
5.00pm Panel discussion
*Subject to confirmation
The seminar is free to GTBF members, £45.00 + VAT to those already attending the Group Travel Awards
and £65.00 + VAT to all other attendees.
To register your interest please contact Rebecca Bradbury on 01424 572082
or email firstname.lastname@example.org
or if you are ready to book now, please click here.