What does a ‘digital offer’ mean for groups?
The theme has been selected for this summer’s GTBF afternoon seminar to take place on Friday 2nd June and run from 2.30pm to 5pm, prior to the annual group travel awards at the Riverbank Park Plaza Hotel in London.
We will be discussing the important topic of how digital systems are affecting the way group travel buyers and suppliers do business, with a particular focus on the kinds of information that suit web-based services, and how the human element can be maintained in handling responses to enquiries and bookings through automated websites.
We are pleased to announce we have a variety of experts confirmed as speakers at the forthcoming GTBF afternoon seminar on Friday 2nd June addressing the important topic of online marketing to groups.
Eddie Robel CEO and Founder of the New technology startup ‘Make it Social’ will be present to provide insight into their new group booking capability for ticketing, entertainment and events and explaining why this company has caused such a buzz within the industry.
Richard Birtwhistle, Sales Director at Digital Visitor will speak on targeting a product to its most valuable audiences. He specialises in uniting new digital expertise and progressive social media marketing.
Tim Hentschel, CEO and Founder of hotelplanner.com will explore how he has developed a highly successful online service that allows group buyers to find the best possible rates for accommodation by smart management of inventory matching availability and customer needs.
Nick Gemenetzidis CEO and Founder of My Break Trip will be discussing how they have caused a stir in the tourism sector by effectively digitising the group planning process.
Luke Reilly, Head of Sales and Marketing at Ripley’s Believe It or Not London will be there to explain how they have provided easily accessible and informative content including offers tailored specifically for the groups market.
Other speakers will look at how to create core group travel information online that opens up avenues to business for more personal transactions by group organiser customers including Mark King, Chairman, British Guild of Tourist Guides, who has led the enhancement of the association’s online directory so that GTOs can find appropriate Blue Badge guides for different themes and areas.
A panel discussion will include GTOs themselves giving a perspective on how they find the experience of making travel and leisure bookings online and what works and what doesn’t.
The seminar is free to GTBF members but is open to all other industry professionals at a fee of £65+VAT.
However, if you are also attending the awards, the fee is discounted to £45+VAT.
Peter Stonham Chairman, GTBF